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Ок
The system for determining the effectiveness of employees
Tylance
BRANDING
UI/UX
What is it?
Leader
Brand idea
Hero
Brand archetype
What is it?
Tylance is a startup, Sass application for HR professionals to measure the performance of employees in a company
We developed a full product cycle for the company, starting from branding - ending with the implementation of the platform
An archetype is a behavioral program that we implement throughout our lives.
Brands choose their archetype based on strategies, behavior patterns and manner of communication with customers. This is not a label, but a living image that is created taking into account the nuances of target customers and the brand concept.
Brands choose their archetype based on strategies, behavior patterns and manner of communication with customers. This is not a label, but a living image that is created taking into account the nuances of target customers and the brand concept.
The idea of a brand (brand concept) is a system of values and marketing characteristics of a brand that allows the most effective way to position the brand in the market.
The task of the brand idea is to convey the marketing idea of the brand to the consumer.
The task of the brand idea is to convey the marketing idea of the brand to the consumer.
development date
2021
project cost
$$$
development time
12 weeks
Logo grid
Наша задача состояла из нескольких этапов: Разработки логотипа и фирменного стиля, упаковка в брендбук и разработка продукта, анализ действий пользователь, дизайн Ui/Ux часть проекта.
Our task consisted of several stages: Development of a logo and corporate identity, packaging in a brand book and product development, analysis of user actions, design of the UI / UX part of the project.
Task and logo
HEX
#71D6F7
HEX
#2E2C33
HEX
#5F30E2
#75F0D1
HEX
Colors
Fonts
MONTSERAT
REGULAR
MEDIUM
BOLD
Заголовок
Текст
Limited
showing elements
per NDA
showing elements
per NDA
The new logo was made font and geometric. The incomplete shape of the letters gives it a futuristic look, while the circles around the elements add dynamism. The corporate identity is based on the Tylance logo
Elements and materials
Limited
showing elements
per NDA
showing elements
per NDA
At the beginning of development, we made an analysis of all popular Sass applications, CRM systems, and based on a survey of the target audience, we began developing part products, and later design.
Platform development UI/UX part
Platform screens
Statistics by department
Employee statistics
Tasks in the Gantt Chart System
Employee survey system
At the end of the project, we made a brand book, in which we described the specifics of the brand, showed all the elements and told how to use them
Brandbook
We have many more cases
