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Platform for creating applications for online schools
Chatium
BRANDING
UI/UX
Chatium is a platform, an ed-tech startup for online schools that allows you to release your own mobile application, create a social network of students and add your own unique functionality. The app has over 500,000 downloads
An archetype is a behavioral program that we implement throughout our lives.
Brands choose their archetype based on strategies, behavior patterns and manner of communication with customers. This is not a label, but a living image that is created taking into account the nuances of target customers and the brand concept.
Brands choose their archetype based on strategies, behavior patterns and manner of communication with customers. This is not a label, but a living image that is created taking into account the nuances of target customers and the brand concept.
The idea of a brand (brand concept) is a system of values and marketing characteristics of a brand that allows the most effective way to position the brand in the market.
The task of the brand idea is to convey the marketing idea of the brand to the consumer.
The task of the brand idea is to convey the marketing idea of the brand to the consumer.
What's this?
Lider
Brand idea
Creator
Brand archetype
What's this?
development date
2021
project cost
$$$
development time
7 weeks
New logo redesign
Old logo
Logo grid
Chatium's main task was to develop a new visual identity for the company along with a re-branding of the corporate identity and presentation. Packaging in a brand book and the creation of a design system
As a result, we redesigned the corporate identity of the company with a redesign of its logo with minor changes so that identification among regular users remains. We made it as the main element - a dialog box - as a symbol of the company's connection with its users
Task and logo
Colors
Fonts
Gotham pro
REGULAR
MEDIUM
BOLD
Заголовок
Текст
#2C77F6
HEX
#2C3544
HEX
#FF796A
HEX
HEX
#E93962
In the corporate style, we used the rounded shapes of the letter "C" and 3D characters as the main visual illustrations and the company's brand
Elements and materials
Limited
showing elements
per NDA
showing elements
per NDA
Also as an additional part of the company's branding - we proposed the concept of a mobile application, in two color formats - light and dark styles
Mobile app
Limited
showing elements
per NDA
showing elements
per NDA
Light theme
Темная тематика
Also in the project, their main website was updated, new visual elements and images were added. Added dynamism to all content. The site was also developed for light and dark styles
Landing page
Limited
showing elements
per NDA
showing elements
per NDA
Light theme
Dark theme
At the end of the project, we made a brand book, in which we described the specifics of the brand, showed all the elements and told how to use them.
Brandbook
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