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Ок
Server hardware
for business
Servak
BRANDING
UI/UX
Servak is a company that sells server hardware for various types of businesses.
They sell both new and used servers for business automation, processes at the lowest prices with fast delivery and installation of equipment
An archetype is a behavioral program that we implement throughout our lives.
Brands choose their archetype based on strategies, behavior patterns and manner of communication with customers. This is not a label, but a living image that is created taking into account the nuances of target customers and the brand concept.
Brands choose their archetype based on strategies, behavior patterns and manner of communication with customers. This is not a label, but a living image that is created taking into account the nuances of target customers and the brand concept.
The idea of a brand (brand concept) is a system of values and marketing characteristics of a brand that allows the most effective way to position the brand in the market.
The task of the brand idea is to convey the marketing idea of the brand to the consumer.
The task of the brand idea is to convey the marketing idea of the brand to the consumer.
What's this?
Habitual
Brand idea
Innovator
Brand archetype
What's this?
development date
2021
project cost
$$
development time
5 weeks
New logo redesign
Old logo
Logo grid
The main task of the company was to update the logo and corporate identity to attract a new and younger target audience. Within the framework of the project, we developed: redesign of the logo, corporate identity, packaging of visual meanings into a brand book
The logo was designed based on the old look to keep the brand recognizable among longtime customers. As the main color was chosen - purple, as the most suitable for IT topics. Based on the elements of the logo, a corporate style was formed
Task and logo
Colors
Fonts
PROXIMA
REGULAR
MEDIUM
BOLD
Заголовок
Текст
#71D6F7
HEX
#2E2C33
HEX
#5F30E2
HEX
HEX
#75F0D1
Styling elements and variations were taken from the angular lines that are present on every server machine. And the idea of neon lighting - as a frequent material that is used in the decoration of system units
Elements and materials
Limited
showing elements
per NDA
showing elements
per NDA
The project also developed promotional products that will help promote the new brand and increase the customer base. All products were developed for digital and printing segment
Outdoor advertising
Limited
showing elements
per NDA
showing elements
per NDA
At the end of the project, we made a brand book, in which we described the specifics of the brand, showed all the elements and told how to use them
Brandbook
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