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Ок
Construction company
with incredible experience
Nasyrov Group
BRANDING
WEBSITE
Nasyrov Company is a construction company. These guys build durable and functional housing.
They design cottages and their landscape, think over the interior of apartments and houses, build buildings of concrete and brick.
An archetype is a behavioral program that we implement throughout our lives.
Brands choose their archetype based on strategies, behavior patterns and manner of communication with customers. This is not a label, but a living image that is created taking into account the nuances of target customers and the brand concept.
Brands choose their archetype based on strategies, behavior patterns and manner of communication with customers. This is not a label, but a living image that is created taking into account the nuances of target customers and the brand concept.
The idea of a brand (brand concept) is a system of values and marketing characteristics of a brand that allows the most effective way to position the brand in the market.
The task of the brand idea is to convey the marketing idea of the brand to the consumer.
The task of the brand idea is to convey the marketing idea of the brand to the consumer.
What's this?
Leader
Brand idea
Hero
Brand archetype
What's this?
development date
2018
project cost
$$$
development time
4 weeks
logo grid
The company decided to enter the international market, but without distinctive features it is extremely difficult to do this. In order for branding to keep up with the service itself, the development of an identity was required.
Market research has shown that Nasyrov Company's competitors use predominantly green, blue and red colors.
To emphasize the company's premium character and set them apart from the competition, we chose golden and dark colors.
To emphasize the company's premium character and set them apart from the competition, we chose golden and dark colors.
Situation and research
Study
by Nasyrov
by Nasyrov
Colors
Fonts
GILROY
REGULAR
MEDIUM
BOLD
Заголовок
Текст
#3D3C3C
HEX
#C4C4C4
HEX
#E3D7BE
HEX
HEX
#FAFAF9
Modern and dynamic details create a common style, and the logo pattern can be used for merchandise, website or other media at different scales.
Elements and materials
Limited
showing elements
per NDA
showing elements
per NDA
The site of the company
At the end of the project, we made a brand book, in which we described the specifics of the brand, showed all the elements and told how to use them.
Brandbook
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