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Ок
Automotive modern bank
MegaCredit
BRANDING
WEBSITE
Mega Credit is a microfinance organization that issues loans secured by a car
They are innovative leaders in the Ukrainian market who care about every client
What's this?
Habitual
Brand idea
Wizard
Brand archetype
What's this?
development date
2020
project cost
$$
development time
3 weeks
Logo grid
Our task consisted of several parts: to make a rebranding, a product website, and to develop the company's positioning as a reliable and modern structure in the financial market of Ukraine. The company wanted the elements to be directly related to the automotive and innovation themes
The new logo of the company was developed on the basis of a car steering wheel, which inside itself symbolizes the letter "M" - as the first and main letter of the company's name. The style was chosen more magical. Direct connection with the archetype - Wizard: the company will be able to surprise
Task and logo
Colors
Fonts
PROXIMA
REGULAR
MEDIUM
BOLD
Заголовок
Текст
#FC6D85
HEX
#343434
HEX
#9B6DFC
HEX
HEX
#41DBFF
At the heart and ideas of design is a magic circle, which covers different facets. All materials have a pronounced gradient hue from blue to purple. Throughout the design, the line is visible as a symbol of long-term and strong cooperation between the company and its customers.
Elements and materials
Limited showing elements per NDA
As part of additional work on MegaCredit branding, we decided to propose a redesign of the company's mobile application, which will simplify communication with customers and make the service more convenient.
Mobile app and website concept
Limited showing elements per NDA
At the end of the project, we made a brand book, in which we described the specifics of the brand, showed all the elements and told how to use them