MegaCredit

What's this?

Habitual

Brand idea

Wizard

Brand archetype

What's this?

development date

2020

project cost

$$

development time

3 weeks

Logo grid

Our task consisted of several parts: to make a rebranding, a product website, and to develop the company's positioning as a reliable and modern structure in the financial market of Ukraine.
The company wanted the elements to be directly related to the automotive and innovation themes

The new logo of the company was developed on the basis of a car steering wheel, which inside itself symbolizes the letter "M" - as the first and main letter of the company's name. The style was chosen more magical. Direct connection with the archetype - Wizard: the company will be able to surprise

Colors

Fonts

PROXIMA

REGULAR

MEDIUM

BOLD

Заголовок

Текст

#FC6D85

HEX

#343434

HEX

#9B6DFC

HEX

HEX

#41DBFF

At the heart and ideas of design is a magic circle, which covers different facets. All materials have a pronounced gradient hue from blue to purple. Throughout the design, the line is visible as a symbol of long-term and strong cooperation between the company and its customers.

Limited
showing elements
per NDA

As part of additional work on MegaCredit branding, we decided to propose a redesign of the company's mobile application, which will simplify communication with customers and make the service more convenient.

Limited
showing elements
per NDA

At the end of the project, we made a brand book, in which we described the specifics of the brand, showed all the elements and told how to use them

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