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Ок
Corporate bank for business and people
ComInBank
BRANDING
UI/UX
ComInBank is not just a bank, it is a community of a modern society of businessmen. The idea of the bank is not a conservative mechanism, but as something more, as a community, as a territory of a confident financial future
Идея бренда (бренд-концепция) — система ценностей и маркетинговых характеристик бренда, позволяющая наиболее эффективным способом позиционировать бренд на рынке.
Задача идеи бренда – донести маркетинговую идею бренда до потребителя.
Задача идеи бренда – донести маркетинговую идею бренда до потребителя.
What's this?
Lider
Brand idea
Collaboration
with
with
development date
2021
project cost
$$$
development time
12 weeks
New logo redesign
Old logo
Logo grid
What to expect from the bank in the future? The bank is developing intensively, and this conveys the need for significant changes, both external and internal. The brand book of the company will be the impetus for transformational changes
Changes in internal corporate culture, business processes, IT infrastructure, internal and external communications. The bank keeps up with the times, so the style must be appropriate
Task and logo
Colors
Fonts
MONTSERRAT
REGULAR
MEDIUM
BOLD
Заголовок
Текст
#D3DDE5
HEX
#494B4E
HEX
#F08E35
HEX
HEX
#4480DB
Modern and dynamic details create an overall style, while the logo pattern can be used for merch, website or other media at different scales
Elements and materials
Limited
showing elements
per NDA
showing elements
per NDA
As part of the corporate identity, we have developed templates for presentations and commercial offers for the bank
Presentation Template
Limited
showing elements
per NDA
showing elements
per NDA
At the end of the project, we made a brand book, in which we described the specifics of the brand, showed all the elements and told how to use them
Brendbook
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