We use cookies!
It may not matter to you, but it is important for us that you know about it :)
It may not matter to you, but it is important for us that you know about it :)
Ок
New air with revolutionary air conditioning
Atmeex
BRANDING
WEBSITE
PACKAGE
Atmeex are developers of a ventilation system that creates a healthy climate in the apartment.
The system filters outdoor air from dust, allergens, odors, exhaust, bacteria and viruses. After that, the air is heated, humidified and fed into the apartment.
An archetype is a behavioral program that we implement throughout our lives.
Brands choose their archetype based on strategies, behavior patterns and manner of communication with customers. This is not a label, but a living image that is created taking into account the nuances of target customers and the brand concept.
Brands choose their archetype based on strategies, behavior patterns and manner of communication with customers. This is not a label, but a living image that is created taking into account the nuances of target customers and the brand concept.
The idea of a brand (brand concept) is a system of values and marketing characteristics of a brand that allows the most effective way to position the brand in the market.
The task of the brand idea is to
convey the marketing idea of the brand to the consumer.
The task of the brand idea is to
convey the marketing idea of the brand to the consumer.
What's this?
Spectacular
Brand idea
Innovator
Brand archetype
What's this?
development date
2020
project cost
$$
development time
10 weeks
Logo grid
Our task consisted of several parts: rebranding, product website, packaging design and positioning of the company.
The company wanted their products to be associated with clean air, speed, sustainability and modernity.
The company wanted their products to be associated with clean air, speed, sustainability and modernity.
The new logo was made font and geometric. The incomplete form of the letters gives it a futuristic look, while the pointed lines add dynamics
Task and logo
Colors
Fonts
MONTSERAT
REGULAR
MEDIUM
BOLD
Заголовок
Текст
#11C0FB
HEX
#171D25
HEX
#74FCBA
HEX
HEX
#ffffff
The design is based on minimalism and manufacturability. The dynamic logo pattern looks stylish on any medium, while elements of rich blue color enhance recognition. The gradient background symbolizes the flow of clean air supplied by the AirNanny ventilation systems.
Elements and materials
Limited
showing elements
per NDA
showing elements
per NDA
Packaging is an important part of a product. It forms first impressions and emphasizes the importance of the product. We agreed that we needed less words and more effect, so we showed the product itself on the packaging without unnecessary details. Stylish and minimalistic packaging in absentia creates the impression of a high-quality and expensive product.
Device and packaging
Limited
showing elements
per NDA
showing elements
per NDA
It was necessary to create a website with both image and product functions. The Atmeex website creates the right image of the product for the buyer and broadcasts its values - caring for loved ones, environmental friendliness and innovation. In the presentation, we highlighted the main advantages of the product and schematically explained important details.
Presentation and website
Limited
showing elements
per NDA
showing elements
per NDA
Described the essence of the brand and its positioning in a simple and visual form. Wrote instructions on the use of corporate identity elements. This will help keep the visual language consistent and organized.
Brandbook
We have many more cases
